You’re Buying A What?

So, a T-Shirt franchise eh? Yeah, I know what you’re thinking. But bear with me a bit.

There’s a little bit of a story behind how this franchise came to be. Remember my partner, Rick Shampaine, who’s in Tampa? Well, he got a call a few years back from a banker friend who mentioned that he knew of a company that he thought Rick could help. When Rick asked what kind of business it was, he was less than excited to hear it was a t-shirt shop! His first impression was of the old, tired concept of a store full of the heat press decals, the ones that would flake off after a few washings. 

After a bit of prodding from his friend, Rick finally agreed to meet with the company and only then did he discover that they really did have something unique. They had created a retail business around a new ink-jet printing technology that, until then, had only been picked up by a few screen printers and wholesalers who really hadn’t done much toward getting it into the mainstream.  The owners were highly educated, technically proficient, had extensive business experience and, most of all, their proof-of-concept store had posted some impressive initial financial results. 

Not only did Rick help them become a franchisor, he is now their franchise development expert and has helped them grow to over a dozen stores in only a year and a half. Actually I helped a bit as I’ve sent them some clients as well. They’re now up to 14 stores and I’ll be  number 15 if I sign.

So what’s the franchise name? Whoops, my word count thingy says I’m over the limit. Actually it’s just late and I need to turn in. More tomorrow – I promise.

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